We are not a big commercial surf company. We are divers, surfers and shark researchers. Most of our internal and external scientific advisers are concerned parents of young children that surf at every chance they get. The Advisory Group of consists of Marine Biologists Ecologists and Pilots, They need something to give them piece mind that is effective and they cant be swayed by glossy images or fooled by doubtful claims.
Our purpose is not sales numbers or brand promotion. We want to avoid attacks to protect surfers and sharks. Our pricing is based on costs, not on what surfers are prepared to pay so price is not a factor in your safety.
Our concepts are ours alone, created by us, developed by us and owned by us. We are not using another group's patent or re hashed past idea that does not take into account how shark's hunt live prey. Its based on hunting strategies observed in our field work on shallow beaches with Great Whites pursuing prey. Most importantly we came to a better understanding when they succeed or not and why.
Once commercialised in conjunction with our own research goals a proportion of funds will be allocated to students and other independent researchers for shark and marine studies independent of university or government funding.
Our designer Gemma Cornish owner and founder of Gemma Lee wetsuits a high fashion swimwear and wetsuit group came from a high level competitive swimming, lifesaving and surfing background as such she was uniquely placed to combine function and ascetics. After all we still want them to look good. Her brief was to shape the wetsuit for female surfers not models. Female surfers have real shoulders and are proud of them yet even female branded suits don't allow for this and are highly restrictive according to the survey responses. The combination of racing swimwear features and seam lines that follow muscle groups was done for functional purposes but the unforeseen effect is how it acts like shape wear to trim and firm body areas. Gemma has not only created a high performance wetstuits that fits a wider range of body shapes but one that flatters and enhances like no other female wetsuit.
Shark LC18 approaching our bait covered with the Avoided Pattern from behind were the pattern is obscured. Once it gets level it see the pattern and veers off. Its not punished, or harmed it chooses not to bite. While promising this still needs work and more evidence which we hope to get over this summer. With an greater effort to capture evidence with for Bull Sharks.
Sun test shows the surface of the water from underneath reflecting the rocks, then sea grass then in deep er water the blue. Our inlays and decals do the same. So no matter what the water colour is or what the bottom is made of the board will match at the time and also match any changes.
Sun Fish often get mistaken for sharks and this has caused beaches to be closed whenever they are present. From shore or observation towers its easy for the dorsal fins to look like shark's. Sunfish feed on jellies and are only present when their food source is.
This is the most important example of behaviour we observed. As the shark approaches the fish riding in on the wave to gain speed it at about 4m away aborts. Why? The fish are broken up, it would be a perfect time to single 1 out. But it doesn’t. It swims off. We strongly believe from this and other examples that as the wave lifted the fish their body angle in relation to the sun changes and for a split second the reflective scales made them to shark seem to disappear. To the shark the fish are no longer there. No fish no point so it swims on to look for other fish. We have many other examples that have convinced us that if we can not be seen there is not reason for a shark to approach.
Find the shark. Ariel patrols and drones are easy when the water is clear or there's no wind chop and your flying over every 10 minutes. Each summer due to poor water its wasted for days or weeks at a time (we lost most of January one year). So if the water is clear, there's is little wind, its in school holidays and its just flown over in the past 10 minutes yes you are a little safer. The rest of the time? Better to take shark safety out of the hands of Government and vested interest groups and make your own decisions.
Its vital for total concentration for aerial survey work. Any split second loss can lead to a missed shark and its easy to do. Even with the best conditions, experienced teams and regular patrols the shark that is a risk is unlikely to be seen before the event.