To reduce the incidents of shark attacks on surfers without harming the animal or impeding the surfer by developing a mitigation system that adapts to changing light levels and is effective on all species over multiple locations. It will be operational at all times and functions whether the sharks presence is known or not.

Its time we took safety into our own hands, you know your own surf break. Now you can choose what type and how much protection you need. Board alone, Camouflaged Wetsuit alone, or board and wetsuit and other pattern together.

Our products will give back the freedom to surf without concern as to whether a shark is nearby knowing that the chance of being seen is greatly reduced and the chance of being approached even further. 

The Perfect Shark Deterrent must….

  1. Addresses the 3 most dangerous Whites, Tigers and Bulls
  2. Effective in all locations and not limited by water conditions
  3. Reduced effectiveness situations are identified and disclosed
  4. Work at an appropriate distance without the shark able to become accustomed
  5. Not harm the shark, have a detrimental effect to the user or others nearby
  6. Permit unencumbered movement by the surfer
  7. Be of a cost that allows for widespread use
  8. Have malfunction prevention or warning signals of insufficient power or be failure proof
  9. Based on natural behaviour not artificial or manipulated scenarios 
  10. Tested independently without bias in real world situations in line with best scientific practices

We have achieved 9 out of 10 and only need further independent testing. Consent for our product to be tested by reputable Shark Scientists worldwide against any other deterrent method in any location with any shark species will be given without reservation. We have complete faith in our concepts but doubt if any other method would give permission for an independent side by side test. 



The patented technology that is proving successful is based on not on a single magic bullet but by a number of factors working together to the avoid random encounters with sharks by not being noticed. If you cant be seen you wont be approached. Simple as that.

It addresses natural hunting behaviours and consideration of the shark's viewpoint rather than outdated ideas shark vision.  Adaptive Camouflage replicates what silver fish scales do to hide from predators that has evolved over 300 million years. 95% of mid water fish use adaptive camouflage to hide, the other 5% are trying to find them.  As with fish it cannot be static it needs to match the changes in light and water colour instantly. On the surface by eliminating the the silhouette the trigger to strike at a seal shaped object is removed. 

Its created by the use of an optically engineered patterned reflective film as an Internal Inlay or External Decal for surfboards or other surface borne craft. The effect will reflect the colour of the surrounding water and remove the outline so there will not be incentive for the shark to investigate closer. It cant be limited by location worldwide, time of day, water colour or light levels.  

Our wetsuits are also designed with the shark's view as the starting point and based on their visual capabilities using  our contrast gradient pattern.  They assist to blend the surfer in with the board and the surface, simulate what is commonly found in the water or have a pattern that sharks choose to avoid. If we can avoid the encounter we avoid the attack.

As the materials do not have the same reflective properties as the films there are variations for locations to fit the water as best as possible. They are a Grey with the widest range, Blue for more tropical water and Green for  temperate. Further testing using the base Camouflage  over laid with a Familiar Object or an Avoided Item is underway. The Bluee will be 2  mm Grey 3/2 mm and Green 4/3 mm to match the most likey water colour and temperature range . After 50 years of black its time wetsuits evolved.

Variations the colours patterns are made with  high shape return 2 piece Lycra rash guards that can be worn normally or over a thin wetsuit. The DualSkin suits are fully reversible and have slight difference shade or pattern on the inside doubling their usage. This allows for the best match to the water's colour to be selected or changed for a better shade as required.


Over the past 3 years we have performed scientific reviews, conducted pilot programs in confined and open water and carried out experiments with sharks not in manipulated, deep water, captive or contrived situations but off shallow beaches that they naturally occur were an attack could happen. There's no point if its not effective in real world situations

Our research,experiemnts and in water trials have confirmed to us that:

  • Shark vision is critical to prey selection

  • Adaptive camouflage will reduce random encounters

  • It will not affect the performance of the surfboard or impede the surfer

  • The product will be effective in all locations, light conditions and water colours

  • Sharks will not be harmed, become acclimatised or familiar with the effect

We have achieved:

  • Pilot trials and pre testing began in 2015 and Official scientific studies since November 2016.

  • Scientific permit for 2016 to 2019 was granted for field work off Port Stephens by NSW DPI (Permit No P16/0114-1.0)

  • 2016-19 field work showed no interest by sharks in the reflective board with bait attached

  • 50 hours of wetsuit testing over 12 days with the 3 patterns and a control attracted sharks with no unexpected contact being made

  • Highly promising examples of sharks veering off the Avoided Item pattern have been recorded on video

  • Lower shark numbers than normal and poor water conditions limited the number of interactions recorded

  • Australian Innovation Patent was granted December 2017

  • Australian Standard Patent No 20162621134 was granted March 2018

  • Corresponding patent applications have also been filed in the USA  2018/054990 June 7 2018 Granted XXXXX

  • South Africa No 2017/07375 October 30 2017 Granted

  • Sharkview is a registered trade mark in Australia

  • FADER  is a registered trade mark in Australia
  •  Design applications and trade mark applications have been filed for various aspects of the logos, designs and wetsuit patterns
  • Patent applications for a range of related technologies, including MOE visual evaluation methods, Pattern determining algorithms, Spear fishing applications, Aquaculture and Military usage are in development

  • Further developments are expected to reach the 99% effectiveness level

We are in talks with an Australian university and by late 2020 we hope to be able to announce that this and 3 overseas universities are testing our concept completely independent of any involvement by Sharkview or associated entities, employees and advisers.   We know exactly what they will find and have nothing to fear from rigorous investigation of our products. Independent examination is vital as close associations between promoters and scientists limits the values of results and findings obtained.   


Download to read the complete report and Concept

Download to read 20 Point Description

Background Information 2010-2014

Research carried out at Port Stephens by CSIRO, UTS and CMA. Our component was the helicopter surveys in which previously undescribed behavior of shallow water hunting was recorded.

Low quality video of experimental testing on a overcast day with poor visibility the  board has the Phatom A4.2 decal only appears about 2m away.   

Boards and Wetsuits in use

The blue contrast gradient pattern  on the surface fades away, on the return the splashes from the swimmers are visible for a couple of strokes before the body. with a black wetsuit it would be opposite.

The green underwater is the same on the return the head is the 1st visual feature.